As a participant in Loyola University Chicago’s collaboration with NEXTT Group, I got the opportunity to create content for a Chinese-based brand known as Lulu the Piggy.

I had the opportunity to work with NEXTT Group, a global social commerce which helps manage and scale lifestyle brands such as Lulu the Piggy. Through TikTok Shop and other social platforms, I had the chance to work with one of the most beloved collectible characters in Asia.

This partnership allowed me to assist in enhancing the brand’s presence and increasing GMV generation within America. Alongside my partner, the work my team produced received special recognition from the NEXTT Group for its creative storytelling.

My team’s videos generated over one-fifth of the total views from the collaboration, and I gained valuable industry insight through direct feedback and suggestions for improvement from professionals at NEXTT Group.