As a Marketing and Communications associate for Loyola’s Institute for Racial Justice, I have had the opportunity to work on developing social media strategies and concepts for engaging campaigns.
This opportunity has given me extensive experience in what it takes to strategize, create, and implement campaigns to be shared across various social channels.
Campaign Concepts
Featured below is a collection of just a couple of my favorite campaigns I developed and helped distribute on our socials
My work focused on creating the concepts and copy of the campaigns while all visual assests were handled by Rylan George.
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Developed a multitude of concepts for various events which the Institute for Racial Justice hosted or participated in.
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Created a series which showcased the research and work that faculty affiliates of the Institute for Racial Justice.
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Designed a series to highlight the incredible work of Hispanic professors and organizations who collaborated with the Institute for Racial Justice.
Content Creation
While the majority of my work focused on creating concepts and implementing campaigns, I have also had the chance to create engaging videos to enhance the organizations visibility on platforms
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For the beginning of the 2025–2026 academic year, I got the opportunity to create a set of introduction videos to showcase the team.
All videos were submitted individually by staff members and edited by me.